Jeff West has over twenty-five years experience in the non-for-profit arena. He has served as Executive Director of the Shakespeare Festival of Dallas, Managing Director of the Dallas Theater Center and was the Executive Director of The Sixth Floor Museum at Dealey Plaza from 1994-2004.

As a consultant, West focuses on strategic alignment-assessing the skills and resources that can be mobilized to move organizations forward. Drawing on his wide experience, he motivates staffs and boards to focus on achievable results in the context of realistic goals and objectives.

Current projects include the coordination of the creative and physical development of the South Side Quarter District, an eighty acre site adjacent to the Dallas Convention Center; (www.southsidequarter.org); development of a one-year operating plan for the Deep Ellum Film Festival; and coordination of the Dallas exhibition of "National Geographic Presents Through the Eyes of the Gods: An Aerial View of Africa."

Recent projects include development of an organizational strategic analysis for the Glenbow Museum, Calgary, AB; the development of a comprehensive marketing action plan for Fair Park-home of the Cotton Bowl and eight museums in Dallas; strategic planning for the Old Trinity Trail, a $22 million recreational trail to anchor a mixed used development in Dallas' Design District; and execution of a feasibility study for the University of Texas/Dallas for the creation of an undergraduate/graduate museum studies program.

Previously he has consulted with a wide range of private and public organizations including the Trammell & Margaret Crow Museum of Asian Art; the Origins of the Southwest Museum; the Dallas Architectural Forum; the National Endowment of the Humanities and the Texas Commission on the Arts.

He currently serves as the Treasurer for the Texas Association of Museums and as Secretary of the National Historic Landmark Stewards Association. He has presented at a wide-range of conferences including the American Association of Museums, Americans for the Arts, and the American Association of State and Local History.

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